6 Best Reads for REALTORs

Author: Kelly Cruz, Customer Support Specialist – Realty Partners LLC

Sarasota, FL. September 16, 2021 – Research is important for real estate agents to keep up to date on news in the industry. Research goes beyond reading articles on Inman.com or REALTOR Magazine. Although both are great sources, agents will also want to consider materials that will help with their skills, personal growth, and business development. We have done our research and put together a list of some of the best reads for REALTORs provided below.

1 – “The Millionaire Real Estate Agent by Gary Keller, Dave Jenks & Jay Papasan:

“Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life.”
–Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

“This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere.”
–Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Real Estate Agent explains:

  • Three concepts that drive production
  • Economic, organizational, and lead generation models that are the foundations of any high-achiever’s business
  • How to “Earn a Million,” “Net a Million,” and “Receive a Million” in annual income

2 – “6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Own Destiny by Pat Hiban:

Pat Hiban is not a career author who writes theoretically about building wealth–he’s a working real estate professional who has compiled two decades’ worth of invaluable experience into this manual, which combines motivational success strategies with practical tips for flourishing in real estate. In it, you’ll learn how Pat:

– went from being a raging workaholic to taking 153 days off each year
– raised his average sales price from $92,000 to over $450,000 in four simple steps
– went from $13,000 in yearly commissions to over $5 million yearly
– went from zero foreclosure listings to over 325 in twenty-four months
– got his team revved up by humiliating himself on YouTube
– landed more customers by dressing up as Dracula
– turned the worst market in decades into profit in new areas
– learned some of his best tactics through authorized stealing from his competitors

Including a 7-Figure Game Plan at the end of each chapter and an appendix of helpful forms and worksheets, 6 Steps to 7 Figures contains all the tactics that the best real estate agents use to build and promote their businesses–and live the life of their dreams.

3 – “Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki:

It’s been nearly 25 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time… translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Rich Dad Poor Dad

• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can’t rely on the school system to teach their kids
about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial
success

4 – “Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk:

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

5 – “Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed by Karen Briscoe:

Investing your first 5 minutes a day reading and sharpening your skills can put you on the fast track to success in your life and business. Many masters and experts have shared their wisdom through words. Learning from these experienced leaders by reading their words is how you, too, can achieve personal and professional transformation. Success is achieved by getting into action immediately and applying the principles learned. Applied knowledge leads to success.

That is the beauty of author and top-performing agent Karen Briscoe s Real Estate Success in 5 Minutes a Day. You truly only have to invest five minutes a day to achieve amazing results.

One of the easiest ways to develop a new habit is to attach it to an existing habit. The new activity is particularly sticky when combined with one you enjoy. So pair your inspirational reading for the day with your morning cup of tea or coffee. By combining a new behavior with an already established habit, the established habit becomes the reminder. You don t even have to think about it. The new habit becomes effortless, as there is the automatic reward associated with it.

Make the decision now to become a lifelong learner and you will become one. Commit to the habit of reading one of the 365 daily chapters first thing every morning. And then identify one new concept to apply in your life and business.

Success thinking, combined with success activities and success vision, creates a sweet life that truly will transform your life.

6 – “The Book of YES: The Ultimate Real Estate Agent Conversation Guide by Kevin Ward:

The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations.

This book is not about intimidating your clients to agree with you, it’s about inspiring them to say YES. And the more they do, the more abundance and success you will have in your life. The ultimate YES is saying YES to your goals, your dreams and your family so you can create the lifestyle that you want.

When choosing a new book for your real estate development consider what areas you need to focus on. Perhaps it’s financial, or customer interaction. Whatever you may be wanting to read up on we can almost guarantee there is a book out there for you. If the books above did not pique your interest then consider checking out some of the best sellers in real estate books on Amazon.

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